PIERRE ROBERT, LEGENDARY ROCK 'n' ROLL DJ DIES AT THE AGED OF 70

Legendary Rock 'n' Roll DJ Pierre Robert Dies at 70

Philadelphia (WPVI) – The city of Philadelphia is mourning the loss of one of its most beloved radio icons. Pierre Robert, the legendary rock 'n' roll DJ whose voice became synonymous with the city’s music scene for over four decades, has died at the age of 70.

Robert, whose real name was William Pierre Robert, spent most of his career at 93.3 WMMR-FM, where he became a household name among generations of rock fans. Known for his warm personality, signature long hair, and deep passion for classic rock, he was more than just a DJ — he was a symbol of Philadelphia’s musical spirit.

Born in California, Robert began his radio journey in the late 1970s before moving to Philadelphia in 1981. He quickly made WMMR his home, shaping the station’s identity with his signature on-air style that mixed humor, humility, and a genuine love for music. Over the years, his show featured countless interviews with rock legends, from The Rolling Stones to Bruce Springsteen, and his voice became the soundtrack to the daily lives of thousands of listeners.

Throughout his career, Robert received numerous honors for his contribution to radio and Philadelphia’s cultural life. He was inducted into the Philadelphia Broadcast Pioneers Hall of Fame and was widely admired for his community involvement and charity work. Whether promoting local concerts, supporting causes like food drives, or engaging with fans at live events, Robert embodied the true spirit of a radio legend who never lost touch with his audience.

Colleagues and fans flooded social media with tributes following news of his passing. WMMR described Robert as “the heart and soul of our station — a friend, mentor, and brother to everyone who loves rock music.” Longtime fans shared memories of meeting him at concerts or hearing him spin their favorite songs, saying that his kindness and authenticity made him unforgettable.

Philadelphia Mayor Cherelle Parker also released a statement mourning his death, saying, “Pierre Robert was not just a voice on the radio; he was part of the heartbeat of Philadelphia. His passion for music and community uplifted generations of listeners.”

Robert was known for his signature phrases like “Good day, my friend,” which became a staple greeting for fans tuning in each morning. He often said that radio was “about building connections through sound,” and he lived that philosophy until his final days on air.

He continued broadcasting well into his later years, often sharing reflections on how music could bring people together during times of change and challenge. His final shows were filled with gratitude for the listeners who had supported him for over 40 years.

Pierre Robert’s legacy will live on through the thousands of Philadelphians who grew up hearing his voice, discovering new music, and finding comfort in his warm presence on the airwaves.

Funeral arrangements and a public memorial are expected to be announced soon. WMMR plans to dedicate a special on-air tribute in his honor, celebrating his life, music, and the enduring impact he left on the city he loved.

As one listener wrote in a heartfelt message: “Pierre wasn’t just our DJ — he was our friend, our teacher, and the soundtrack of Philadelphia itself.”