Get ready for festive fun with Starbucks' 2025 holiday merchandise

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Get ready for festive fun with Starbucks’ 2025 holiday merchandise

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What’s new this season

Each year, Starbucks signals the arrival of the holiday season with more than just peppermint mochas and red cups—and 2025 is no exception. The brand launched its full holiday collection on November 6, 2025, featuring everything from cozy mugs to collectible drinkware. 
Highlights include:

  • A glass cold cup shaped like a teddy bear, complete with Starbucks-green beanie cap and matching straw: the Bearista Cold Cup. 

  • A range of festive drinkware: poinsettia-mugs, ribbon-wrapped tumblers, stylised Christmas mugs, and more. 

  • The usual return of seasonal beverages and treats (e.g., returning favorites like the Peppermint Mocha) alongside the new merch. 

Spotlight: the “Bearista” Cold Cup

The standout item this year? The Bearista Cold Cup—and yes, fans are already crazy for it.

  • It’s a 20-ounce glass cold cup shaped like a teddy bear, wearing a green beanie lid and equipped with a matching straw.

  • Official pricing in the U.S. is US $29.95.

  • It debuts in stores on November 6, 2025 (while supplies last). 

  • Social-media reaction? Wild. Fans are calling it “so cute,” “I need this,” and warning it will sell out quickly. 

  • Some early listings on resale sites have already joked about prices jumping well beyond retail. 

Why this matters

  • Collectibility & trending design: The Bearista blends novelty (bear shape + glass) with Starbucks’ seasonal excitement. It taps into the “limited edition” playbook.

  • Holiday mood & gifting: The entire holiday line is designed with textures, joyful motifs and wintry “gift-ready” packaging—so whether you’re buying for yourself or gifting, it’s built for the season.

  • Marketing momentum: Starbucks has long used its holiday drinkware and cups as a way to mark the season and generate buzz (see the red cup tradition).

Tips if you’re thinking of getting one

  • Visit your nearest Starbucks as soon as possible after release day — the Bearista is expected to be in very limited quantities. 

  • If you find one: check whether your store will fill your drink directly in the cup (some outlets do) for that full “unboxing” effect. 

  • Because it’s glass and shaped uniquely, consider how you’ll use and care for it (wow factor vs. practicality). Some collectors pointed out cleaning might be trickier.

  • Think global: If you’re outside the U.S. (e.g., India) check regional Starbucks release details (price, availability, shipping) — merch launches can differ by market.

  • Want to gift it? Consider the full holiday line — there are more accessible items (tumblers, mugs) at lower price points.

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